Every year, over 200 million participants attend corporate events, meetings, galas and other such gatherings in America. This is according to a 2009 report by PwC titled, "Economic Significance of Meetings to the US Economy." The report further says that, out of the 1.8 million gatherings held in America each year, 1.3 million are corporate events, with event organizers spending an average of $1,230 per attendee. With corporate events becoming more popular, we’ve seen a substantial amount of creativity and innovation come through our corporate event venue in Orange County.
Thanks to technologies such as augmented reality (AR) and virtual reality (VR), you can now attend an event without being physically present at the event venue! Moreover, as these technologies become increasingly affordable and more efficient, virtual meetings will become more immersive, and may even include human senses. Notable products in this space include Microsoft Hololens, and Google's Daydream VR. Live event broadcasts are also becoming increasingly common due to the introduction of social media broadcasting platforms such as Facebook Live and Instagram Live. These platforms allow users to shoot and upload 4K videos in real time, making them popular among certain demographics.
Engagement and Emotional Connection
Corporate event organizers are increasingly turning to emotional intelligence and other soft skills to cater to the emotional/psychological needs of corporate event participants. By catering to those needs, you would be able to create memorable and authentic experiences, thereby making it easier for attendees to build an emotional connection with your event/brand. One of the strategies that you can use to achieve this goal is the use of local aspects such as culture, locations and cuisines to evoke an emotional connection to an event/brand. Moreover, you can also provide experience areas, sensory lounges, and recreational rooms at the venue of your event for this purpose.
Data-based Decision Making