The name Phaeton goes back to the days of the horse and buggy. A phaeton is a buggy without side curtains or a roof. Models of cars that were built with theses same features adopted the name Phaeton.
At the beginning of the depression and for years to follow, Buick was considered the gold standard of luxury automobiles. Buick’s advertising slogan was ‘When better cars are built, Buick will build them.’
Development of the straight-eight motor started before the stock market crash and continued until it was the engine for the 1931 Buick. It was one of the most advanced engines of the times.
Straight 8, 354 cubic inches, 105 HP at 2800 RPM
Synchromesh 3-speed transmission
132 inches; Front track – 57 inches; rear track 58 inches
Price in 1931 - $1620